Website scale
2.75B
+1.01%MoMEstimated monthly visits
2.97B1.98B991.28M0
Global rank
9
Country rank · United States
3
Category rank · Marketplace
1
Average visit duration
05:55
Pages per visit
9.26
Bounce rate
30.54%
Domain age
32 years
Search share
20.8%
Sources
- Direct53.9%
- Search20.8%
- Social6.2%
- Referrals5.4%
- Paid search4.8%
- Email3.3%
- Other3.1%
- Display ads2.0%
- Generative AI0.7%
Regions
- United States85.1%
- India1.1%
- China0.8%
- United Kingdom0.8%
- Canada0.8%
Search visibility
Keyword samples
Estimated visitsMonthly searchesDemand share
- amazonBRAND73.67M87.03M85%
- amazon primeBRAND7.55M9.54M79%
- prime video2.22M15.14M15%
- amazon prime videoBRAND1.69M6.88M25%
- amazon usaBRAND1.38M476.11K290%
Search footprint
Search footprint
Example · google.comUnited States · English86.4M
Search estimate
New 1 · Up 2
- Ranking terms
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full search footprint is a Pro feature
Unlock ProBacklink rank
Global position
#30
Unchanged
2026-07-31
- Referring IPs
- 390,617
- Referring subnets
- 143,115
- .COM rank
- #23
Site profile
- HTTP 202
- Email authentication
- Hosting ASN
- HTTP
- 202
- Page size
- 2.0 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 72 days
Page and SEO
- Final URL
- https://www.amazon.com/
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- External script hosts
- 1c5c1ecf7303.5a59d28b.ap-northeast-1.token.awswaf.com
- Server
- CloudFront
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Canva · Facebook · Google · Microsoft · 1 more
- SOA
- dns-external-route53.us-east-1.amazonaws.com
- NS
- ns-1447.awsdns-52.org · ns-1707.awsdns-21.co.uk · ns-264.awsdns-33.com · 1 more
- MX
- 5 amazon-smtp.amazon.com
Hosting and networkAS14618
- A
- 98.82.161.185 · 98.87.170.74 · 98.87.170.71
- Hosting ASN
- AS14618 · 98.80.0.0/13
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-98-82-161-185.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 72 days
- Certificate SAN
- amazon.co.uk · uedata.amazon.co.uk · www.amazon.co.uk · origin-www.amazon.co.uk · 16 more
robots and AI crawling12 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 12
- AI explicitly allowed
- 4
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 283 B
- security summary
- Contact: https://hackerone.com/amazonvrp/reports/new · Hiring: https://www.amazon.jobs/en/teams/infosec · Policy: https://hackerone.com/amazonvrp
Website information
- Domain
- amazon.com
- Registration status
- Domain registered
- Registered
- 11/1/1994
- Registrar
- MarkMonitor Inc.
- Expires
- 10/31/2027
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website scale is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking terms and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.